THIS IS A TEST ,
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22
Mar 10
Google has left China
This afternoon I went to google.cn and checked some information about the Google Adwords for Chinese companies. Google has offered a few Reseller opportunities in China to help SMEs sell their products overseas. Everything was ok at that moment. But now I tried to open Google.cn again , It has been redirected to Google.com.hk.
So all the discussions are over now, Google finally moved the operation to Hong Kong. But fortunately Chinese searchers can still use Google’s service in Chinese. Now the assumption is whether Google will still keep its R&D and Sales Team in China.
Chinese R&D has a very strong team and Google has noticed the importance of bringing more Chinese sales to its global plan.
I personally believe everything will not change , People in China can still use Google, Google’s operation will remain the same.
Nothing has been changed, We just had watched a drama.
The last page I saw on google.cn is cached on my mac . best for memory. Google Luck ,China, Google Luck ,Google . And Google luck all English and Chinese SEOers.
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20
Mar 10
sandstorm attacked China again
I still remember the first sandstorm I personally experienced back to 1999.
I was living in a city in the Northeast of China. It was a Saturday and I was planning to go shopping with my girl friend.
The sky was orange because it is filled by the dust. Lights were turned on in each building though it was noon time.
It was terrible, because the lights looked ghostly blue. If I had watched 2012 by then, I would have thought the end of the world was due. so we had to change our plan and stay at uni.
People in North China have got used to the sandstorm in spring. In recent year, especially after 2006, The weather has been improved quite a lot.
I went back to China for business in Beijing quite a few times in the last few springs. The sky was blue in most of time.
But the evil came back today as I saw on some websites . Horrific ! We should all make our best to keep earth green!
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19
Mar 10
Good remarketing is also sales
Techcrunch featured the new service that SeeWhy launched today. 
The service is called Conversion Manager
, It is an automated web analytics service that allows publishers and e-commerce companies to optimize website conversion rates through real-time ‘remarketing’ campaigns.
Basically the aim is to target the abandoner shoppers, who has not completed the order will receive an email or SNS message of reminding or encouraging them to complete the order.
The idea behind the service is brilliant. If you have operated any E-commerce business, you will know how expensive it is to attract a customer. no matter through PPC or affiliate marketing or other methods.
High Conversion rate is critical to ARPU ,and also ACPL. This service is really an automated process to stimulate the follow up processes.
We don’t believe it is very difficult to develop such an system , but integrating it into the existing CRM system of clients will not be very easy.
I am a bit surprised that Techcrunch said there is no rival for Seewhy in the section. But I am sure if it is getting accepted , Many companies will develop their own service and integrate into their system , other than buying from the vendor.
Another point is Seewhy claimed they can convert up to 50 % abandoners . Which is a quite high percentage. But with what has been described in their product video, this 50 % may come from people who have reached the last step of shopping ( paying the money ) . Considering the total number of visitors who have not bought anything and left the site, The number will be very small.
Another thing I am curious is how SeeWhy treats the user privacy . Is this only sent to customers who have agreed to accept newsletters from the business ?
Should keep an eye and see how it will go .
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15
Mar 10
SEO for dummies ( Part 1)
We decided to start our blog with this post. Well, maybe most of the Internet users or Internet business owners have heard about SEO.
However , quite a few of them are lack of systematic knowledge of SEO. When we talk to our clients , the understanding and the expectation from their imagination made the barrier. So hear we would like to talk about SEO in a very simple and straight way.
1. What is SEO.
SEO is short for Search Engine Optimization.As the Internet is crowded by billions of similar websites providing similar contents. Additionally ,Search Engines generate more than 80% of web traffic. If you don’t do SEO , you will only have very few presence unless you are unique , innovative or famous. Otherwise, SEO is a must, not an option.
So it means a website owner must the website to achieve a search engine friendly goal.
2. OK ,What does Search Engine friendly mean?
It is like the human world, If you are a friend of someone, he/she would recommend you for certain business where your strength lies.
Now ,we need to let our websites make friends with Search Engines.
Let’s start from how search engine works ?Most of the search engines have some automatic software which is normally called crawler or bot. the task of crawler is crawl the website and index the content of thousands of website. When the crawler fetches your web page, It analyses your site ad records the data into search engine’s database, a lot of information will be recorded as Search Engines will use the data to evaluate the search relevancy against the user search.
How the search engine records your page and evaluate the page relevancy is important. Because only when you reach certain search criteria , your page will be displayed in the search result.
So what SEO does is to optimize the factors that may affect the search relevancy. That’s the basic.
OK , Your website might be shown when user searches some criteria, But the position where you website is listed matters as search engines list hundreds of websites that might be relevant to the search , and the search user doesn’t bother to scroll down and find the 20th listed.
Every site own is dreaming of showing their website as the NO.1 in Google search ,as it brings loads of visitors and consequently generate large sales revenue or so.
3. What are the things Search Engine like?
a) a clean and structured description of your website. When designing a website, there are many places in the code to describe the website, which gives the search engines a brief idea about your site.
b) a hierarchical navigation so that the crawler can move around your website quickly.
c) great website content that worth of recommending. You regular update your website to give some fresh blood.
d) many keywords about a topic. KEYWORDS are critical.
These above ones we can do from your website, but some things we have to do from outside. The most important one is backlinks.
Backlinks simply mean that other websites link to your website .so it means they recommend you .
The more people recommend you and the more famous they are, you are meant to be better. Especially if they are working in the similiar industry as you.
We here just give basic information about SEO, as we highly recommend you to hire senior SEOers to do the advanced SEO tasks for you.
SEO is a strange industry ,it doesn’t have a bible which ensures success, It relies on experience and creativity. We say , no pains ,no gains, but In SEO industry, sometimes ,it pains but still no gains .
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Sorry guys, need to rush to see a client , to be continued.
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13
Mar 10
Welcome to RoxSeo’s website
Hi All,
Thank you for visiting our company blog.
With a few months preparation, We have launched our service in the UK. Thanks for the efforts from everyone involved.
We all know we are in a tough time . The bad economic atmosphere and the real bad weather.
Many small companies have closed down and many are struggling.
Why we insist to start our own company now ? Because we have the faith that we can survive on our skills and experiences.
Thanks God for giving us the opportunities to pursue our success with our own hands. and we will do our best for our clients.
OK, just mention a bit about the services we offer. as the market is crowded with so many Online marketing companies. we specified our services in a very narrow segments.
1. Chinese SEO and SEM , SMO services.
If you want to penetrate into Chinese market, we can help . We speak both English and Chinese, worked on Baidu ( the largest Chinese Search Engine) and a lot of social network websites, Please note ,in China , people don’t bother facebook, twitter and myspace, They have their own social network platforms. The reason we narrow our service is we believe we are one of the best in the market with the combined knowledge of western and Chinese online activities.
2. We are also helping Chinese companies promote their services abroad especially in English speaking countries.
We work through ,Google, Yahoo , MSN paid search, Affiliate marketing and other programs. Please give us a shout if you think we can engage some partnership. Or you have some good ideas of working together.
You can send your email to our support team. and we will get back to you as soon as we can. Also please take a look at our website for new updates ,We are improving every day!
At last, we hope you will enjoy our posts and we would like to hear your comments.
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